Life Insurance Awareness Month
A lot of people bought life insurance years ago and never looked at it again. An annual review checks whether the amount still fits the household and inflation, whether beneficiaries are current, and whether health, family, or financial changes opened a new path. It is not a quote engine. It does not issue approvals.
Conversation frame (not an official campaign): Life insurance is for real life.
Coverage decisions are made in underwriting — not by a quote engine. Carriers evaluate data, not intentions.
Not an application. Not a quote engine. Gregory M. Sloan, CLU®, ChFC®, Licensed Insurance Representative.
The offer
Fifteen minutes. Not an application. You talk through what you own, what it was meant to do, and whether anything about health, work, or family has changed the file a carrier would eventually see.
Nothing is submitted unless you later choose a formal application. Informal questions and formal applications are different steps.
2026 numbers only
September is Life Insurance Awareness Month, an industrywide campaign coordinated by Life Happens. The 2026 Insurance Barometer Study, LIMRA and Life Happens, is the current-year picture this site uses. Resources are free to use if attributed to LIMRA.
of U.S. adults have some life insurance (individual and/or group).
say they need coverage or more coverage — about 92 million adults.
of owners have workplace coverage.
prefer working with a financial professional (phone, video chat, or in person).
would research online but buy in person; 25% would research and buy entirely online.
Nearly half of Americans have no life insurance at all (complement of the 52% who have some).
Even among owners, 18% say they do not have enough.
of insured Americans have workplace life insurance and no individual coverage (2026 LIMRA Workplace Benefits fact sheet).
is among the lowest of any adult generation to own. There are nearly 50 million Generation Z adults in the U.S. (2026 LIMRA Gen Z fact sheet).
would have trouble paying living expenses within six months of a primary wage earner’s death. Only 29% would remain financially secure for more than two years.
Just 32% of consumers believe they are knowledgeable about life insurance. Nearly a quarter haven’t purchased because they don’t know how much they need or what type to buy.
Men 55% vs women 49% ownership. Gen Z is among the lowest of any adult generation to own.
Top reasons for owning: burial/final expenses 57%, wealth transfer 39%, employer provides it 32%, replace lost wages 27%, help pay off the mortgage 21%.
Adults under 31 overestimate the true cost of a $250,000 20-year term policy by about five to six times.
Source: 2026 Insurance Barometer Study, LIMRA and Life Happens — unless a line is taken from the 2026 LIMRA Workplace Benefits or Gen Z fact sheet, in which case the sheet is named. Those figures describe awareness and need. They do not describe your file. Carriers evaluate data, not intentions.
If a different policy or a larger face amount might be in view, talk before anyone files. A 15-minute annual review is the conversation. It is not a quote, and it is not an underwriting decision.
Call 800.365.TERM (800-365-8376)
Direct/Text 754-313-6200
Email greg@insureprotector.com
Agent: Gregory M. Sloan, CLU®, ChFC®, Licensed Insurance Representative · NPN 2145633 · Serving clients since 1990.
FAQ
No. Annual Policy Review is not a quote engine. No page here promises a rate, a class, an approval, or a better path. If you have term, a better rate or path may exist. That is a question for a review, then for a carrier.
No. It is a conversation about current coverage and possible next steps. Informal discussion and a formal application are different. A formal application can create a record other carriers may later consider.
Gregory M. Sloan, CLU®, ChFC®, Licensed Insurance Representative, NPN 2145633. He has served clients since 1990. The site name is not a company. He is the agent.
annualpolicyreview.net and annualpolicyreview.org are the same informational site. Bookmark either.
Public 2026 LIMRA / Life Happens materials, chiefly the 2026 Insurance Barometer Study. Older 2025 campaign figures (including “100 million” and a 10–12× cost overestimate) are not used on this site.
No. Information only. This site is not tax, legal, or investment advice.